PRIVACY POLICY

Last Updated: August 19, 2026

ROQIFY is a brand operated by Jiangsu Yumu Electromechanical Co., Ltd. (“ROQIFY,” “we,” “us,” or “our”).

This Privacy Policy explains how we collect, use, disclose, store, transfer, and protect personal information when you:

• Visit our website

• Create or use a customer account

• Browse or purchase products

• Place or manage an order

• Contact customer support

• Submit a review or inquiry

• Subscribe to marketing communications

• Interact with our advertisements

• Otherwise use our online store and related services

Our online store is powered by Shopify, which provides our website, shopping cart, customer accounts, checkout, order management, analytics, and related e-commerce services.

By using our website, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect

The personal information we collect depends on how you interact with our website and services.

1.1 Information You Provide Directly

When you place an order, create an account, contact us, request support, submit a review, or subscribe to marketing communications, we may collect:

• Full name

• Email address

• Phone number

• Billing address

• Shipping address

• Company name, if provided

• Account information

• Products ordered or requested

• Product preferences

• Customer-service messages

• Product inquiries

• Reviews and feedback

• Photos or videos submitted for after-sales support

• Other information you choose to provide

Please do not provide personal information that is not necessary for your order, inquiry, or support request.

1.2 Order and Transaction Information

When you place or attempt to place an order, we may collect:

• Products purchased

• Selected product options

• Order number

• Order amount

• Currency

• Discounts

• Shipping charges

• Billing and shipping information

• Payment status

• Order history

• Tracking information

• Cancellation records

• Return, refund, replacement, or exchange records

• Customer-service records relating to the order

1.3 Payment Information

Payments are currently processed through PayPal.

PayPal may collect payment account details, billing information, card information, device information, transaction details, and other information needed to process and protect the payment.

ROQIFY does not store your PayPal password, complete payment-card number, full payment account details, or other complete payment credentials on our own servers.

We may receive limited payment information from PayPal, such as:

• Payment confirmation

• Payment status

• Transaction identifier

• Payment date

• Payer name

• Payer email address

• Billing information

• Refund or dispute status

PayPal processes personal information according to its own privacy policies and legal obligations.

1.4 Information Collected Automatically

When you visit or use our website, certain information may be collected automatically through cookies, pixels, tags, server logs, software development kits, and similar technologies.

This information may include:

• IP address

• Browser type

• Device type

• Operating system

• Device identifiers

• Cookie identifiers

• Approximate location based on IP address

• Language

• Time zone

• Referring website

• Pages viewed

• Products viewed

• Search activity

• Items added to or removed from the cart

• Checkout activity

• Website interaction data

• Date and time of visits

• Session duration

• Advertising interaction data

• Error logs and technical data

1.5 Marketing and Advertising Information

If you subscribe to marketing communications or interact with our advertisements, we may collect:

• Email-subscription status

• Marketing preferences

• Advertising identifiers

• Products viewed

• Cart activity

• Purchase history

• Advertisement clicks and views

• Campaign and referral information

• Website activity associated with advertising campaigns

• Opt-in, opt-out, and consent records

2. How We Collect Personal Information

We may collect personal information:

• Directly from you

• Automatically when you use our website

• From Shopify

• From PayPal

• From shipping carriers and logistics providers

• From analytics and advertising providers

• From email and customer-service providers

• From fraud-prevention and security providers

• From cookies, pixels, tags, and similar technologies

• From publicly available sources where permitted by law

3. How We Use Personal Information

We use personal information only where reasonably necessary for our business, services, legal obligations, and other purposes described below.

3.1 Processing and Fulfilling Orders

We may use personal information to:

• Receive and confirm orders

• Process payments

• Verify transactions

• Prepare products for shipment

• Arrange transportation

• Provide tracking information

• Communicate order updates

• Handle delivery issues

• Process cancellations

• Handle returns, refunds, replacements, and exchanges

• Provide invoices or other transaction records

3.2 Customer Support

We may use personal information to:

• Respond to product questions

• Provide product and compatibility information

• Respond to customer-service requests

• Investigate damaged, defective, missing, or incorrect products

• Provide installation or troubleshooting guidance

• Resolve order, payment, shipping, return, or refund issues

• Maintain records of customer communications

3.3 Website and Service Improvement

We may use information to:

• Operate and maintain the website

• Improve product pages

• Improve website navigation

• Improve checkout functions

• Understand website usage

• Analyze product interest

• Measure website performance

• Detect and correct technical problems

• Develop or improve products and services

• Personalize website content where permitted

3.4 Marketing and Advertising

With consent where required by law, or where otherwise legally permitted, we may use personal information to:

• Send promotional emails

• Recommend products

• Remind customers about products viewed or left in the cart

• Measure advertising performance

• Understand the effectiveness of marketing campaigns

• Display relevant advertisements

• Create advertising audiences

• Limit repeated or irrelevant advertisements

You may unsubscribe from promotional emails at any time by clicking the unsubscribe link in the email or contacting us.

3.5 Security and Fraud Prevention

We may use information to:

• Protect our website and customers

• Verify account and transaction activity

• Detect suspected fraud

• Prevent unauthorized transactions

• Investigate suspicious activity

• Prevent abuse of our services

• Protect customer accounts

• Enforce our policies

• Maintain website and payment security

3.6 Legal and Business Purposes

We may use personal information to:

• Comply with applicable laws

• Maintain tax, accounting, and transaction records

• Respond to lawful requests from courts, regulators, customs authorities, or law-enforcement agencies

• Establish, exercise, or defend legal claims

• Enforce our Terms of Service and other policies

• Protect our rights, customers, employees, and business

• Support a business restructuring, merger, acquisition, or sale where permitted by law

4. Legal Bases for Processing

Where applicable, we process personal information under one or more of the following legal bases:

4.1 Performance of a Contract

We process information when necessary to:

• Process an order

• Collect payment

• Ship products

• Provide customer support

• Handle returns or refunds

• Fulfil other obligations relating to a purchase

4.2 Consent

We may rely on consent for:

• Marketing emails

• Non-essential cookies

• Certain analytics activities

• Targeted advertising

• Use of identifiable customer photos, videos, or reviews in advertising

• Other processing requiring consent under applicable law

You may withdraw consent at any time. Withdrawal does not affect processing that was lawful before consent was withdrawn.

4.3 Legitimate Interests

Where permitted by law, we may process information for legitimate interests such as:

• Operating and improving the website

• Providing customer support

• Preventing fraud

• Protecting account and website security

• Understanding product and website performance

• Maintaining business records

• Defending legal claims

We consider the impact on customers and do not rely on legitimate interests where customer rights and interests override our business interests.

4.4 Legal Obligations

We may process information when necessary to comply with legal, regulatory, tax, accounting, customs, or law-enforcement obligations.

5. Cookies and Similar Technologies

Our website uses cookies, pixels, tags, local storage, and similar technologies.

5.1 Essential Cookies

Essential cookies are required for functions such as:

• Website security

• Shopping cart

• Checkout

• Customer accounts

• Session management

• Payment processing

• Fraud prevention

• Saving privacy preferences

Because these cookies are necessary for the website to function, they cannot always be disabled through our website settings.

5.2 Preference Cookies

Preference cookies may remember:

• Language

• Country or region

• Currency

• Display preferences

• Privacy selections

• Saved-cart information

5.3 Analytics Cookies

Analytics cookies help us understand:

• How visitors use the website

• Which pages and products are viewed

• How customers reach our website

• Whether technical errors occur

• How website performance can be improved

5.4 Advertising and Marketing Cookies

Advertising cookies or pixels may be used to:

• Measure advertising performance

• Understand whether an advertisement resulted in a website visit or purchase

• Display relevant advertisements

• Create or measure advertising audiences

• Limit repeated advertisements

Where required by law, non-essential cookies and advertising technologies will be activated only after appropriate consent.

5.5 Managing Cookies

You may manage cookies through:

• Our cookie banner

• Our privacy-preference settings

• Your browser settings

• Applicable data-sharing opt-out controls

• Global Privacy Control signals, where supported and legally required

Disabling certain cookies may affect website functions, including checkout, customer accounts, saved carts, or personalized features.

6. Advertising and Analytics

We may use services such as:

• Google Ads

• Google Analytics

• Shopify analytics

• Shopify marketing services

• Other advertising or analytics providers

These providers may collect device, browser, cookie, website-activity, purchase, and advertising-interaction information.

We do not use identifiable customer photos, private communications, or reviews in advertisements without appropriate consent.

However, where permitted by law and subject to applicable consent or opt-out requirements, we may use browsing, device, purchase, and advertising-interaction data to measure advertising performance and provide relevant advertisements.

7. How We Disclose Personal Information

We may disclose personal information to service providers and other parties where reasonably necessary for the purposes described in this Privacy Policy.

These parties may include:

7.1 Shopify

Shopify provides our e-commerce platform, website hosting, shopping cart, checkout, customer-account, order-management, analytics, security, and related services.

7.2 Payment Providers

We disclose necessary information to PayPal to:

• Process payments

• Issue refunds

• Investigate transactions

• Prevent fraud

• Manage payment disputes

7.3 Shipping and Logistics Providers

We may provide carriers and logistics providers with:

• Recipient name

• Shipping address

• Phone number

• Email address

• Order and package details

• Customs information where required

This information is used to arrange transportation, customs clearance, tracking, and delivery.

7.4 Service Providers

We may disclose necessary information to providers of:

• Customer-service tools

• Email services

• Analytics

• Advertising

• IT and hosting

• Cloud storage

• Security and fraud prevention

• Website maintenance

• Legal, accounting, tax, or compliance advice

7.5 Government and Legal Authorities

We may disclose information when reasonably necessary to:

• Comply with applicable law

• Respond to a lawful court order or government request

• Meet customs or tax requirements

• Investigate fraud or illegal activity

• Protect legal rights or safety

7.6 Business Transfers

If our business is involved in a merger, acquisition, restructuring, financing, or sale of assets, personal information may be transferred as part of that transaction where permitted by law.

8. Sale or Sharing of Personal Information

We do not sell customers’ names, email addresses, telephone numbers, shipping addresses, payment details, or other customer contact information in exchange for money.

We may share limited device, browsing, purchase, and advertising-interaction information with Shopify, analytics providers, and advertising partners to:

• Operate our online store

• Measure website and advertising performance

• Prevent fraud

• Provide relevant advertising

• Improve our products and services

Under certain privacy laws, some advertising-related data transfers may be defined as “sale,” “sharing,” or “targeted advertising,” even when no money is exchanged.

Where applicable, you may opt out through:

• Our cookie-preference settings

• Our data-sharing opt-out page

• A “Do Not Sell or Share My Personal Information” link, where displayed

• A recognized Global Privacy Control signal

• A request sent to kitty@roqify.store

We do not knowingly sell or share the personal information of individuals under 16 years of age for targeted advertising.

9. Shopify Network Intelligence and Enhanced Services

Depending on our Shopify settings, Shopify may process information to provide analytics, fraud prevention, personalization, advertising measurement, and other platform services.

If Shopify Network Intelligence or related enhanced services are enabled, Shopify may process information about customer interactions with our store and other Shopify services.

Where required, customer cookie-consent choices, data-sharing opt-outs, deletion requests, and recognized Global Privacy Control signals will be respected through Shopify’s available privacy tools.

Customers may also review Shopify’s privacy controls at:

https://privacy.shopify.com/

10. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from:

• Unauthorized access

• Accidental loss

• Misuse

• Unauthorized disclosure

• Alteration

• Destruction

Our website uses HTTPS and SSL encryption to protect information transmitted through the website.

Shopify and PayPal maintain their own security measures for the services they provide.

However, no online transmission or electronic storage system is completely secure. We cannot guarantee absolute security.

You are responsible for keeping account credentials confidential and notifying us if you believe your account has been compromised.

11. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy or as required by law.

Retention periods depend on:

• The type of personal information

• The purpose for which it was collected

• The duration of our customer relationship

• Tax and accounting requirements

• Transaction-record requirements

• Product-support requirements

• Fraud-prevention needs

• Dispute-resolution periods

• Applicable limitation periods

• Legal and regulatory obligations

Order and transaction records may be retained for the period required by applicable tax, accounting, customs, consumer-protection, and business-record laws.

Customer-service and dispute records may be retained until the matter is resolved and for a reasonable period afterward.

Marketing information is generally retained until the customer unsubscribes, withdraws consent, or requests deletion, unless continued retention is required by law.

When information is no longer required, we will delete, anonymize, or securely restrict access to it, subject to legal and technical limitations.

12. Privacy Rights and Choices

Depending on your location and applicable law, you may have some or all of the following rights:

• Right to know what personal information we collect

• Right to access personal information

• Right to correct inaccurate or incomplete information

• Right to request deletion

• Right to data portability

• Right to obtain a copy of personal information

• Right to restrict certain processing

• Right to object to certain processing

• Right to withdraw consent

• Right to opt out of marketing communications

• Right to opt out of the sale or sharing of personal information

• Right to opt out of targeted advertising

• Right to limit certain uses of sensitive personal information, where applicable

• Right to appeal the refusal of a privacy request, where applicable

• Right to lodge a complaint with a data-protection or consumer-protection authority

• Right not to be discriminated against for exercising applicable privacy rights

These rights may be subject to legal exceptions.

12.1 Submitting a Privacy Request

To submit a privacy request, contact:

Email: kitty@roqify.store

Please describe the request and provide sufficient information for us to identify the relevant customer record.

We may request additional information to verify your identity and protect personal information from unauthorized disclosure or deletion.

An authorized agent may submit a request where permitted by law. We may require proof of authorization and direct identity confirmation from the customer.

12.2 Response Time

We will respond within the period required by applicable law.

For eligible requests under the GDPR, we generally respond within one month after receiving and verifying the request. This period may be extended where permitted for complex or multiple requests.

If we deny or limit a request, we will explain the reason where legally required and provide information about available appeal or complaint rights.

13. Marketing Communications

You may unsubscribe from promotional emails at any time by:

• Clicking the unsubscribe link included in the email

• Adjusting available account preferences

• Contacting us at kitty@roqify.store

After unsubscribing, we may still send non-promotional messages concerning:

• Orders

• Payments

• Shipping

• Delivery

• Customer accounts

• Returns

• Refunds

• Product support

• Security

• Important service or policy updates

14. Automated Processing and Fraud Prevention

Shopify, PayPal, and other service providers may use automated systems to detect suspected fraud, unauthorized transactions, account abuse, or security risks.

These systems may delay, flag, or reject certain transactions.

Where required by law, you may request information about a decision based solely on automated processing that produces legal or similarly significant effects and may request appropriate human review.

15. International Data Transfers

ROQIFY operates from China and uses international service providers.

Personal information may be transferred to, stored, or processed in China, the United States, Canada, Singapore, the European Economic Area, the United Kingdom, or other countries where Shopify, PayPal, carriers, or other service providers operate.

Data-protection laws in these countries may differ from the laws of your country.

Where required by applicable law, we or our service providers use appropriate safeguards for international data transfers, which may include:

• Standard contractual clauses

• Contractual data-protection requirements

• Adequacy decisions

• Other legally recognized transfer mechanisms

16. Children’s Privacy

Our website and services are not intended for individuals under 16 years of age.

We do not knowingly collect personal information from children under 16.

If you are a parent or guardian and believe that a child has provided personal information to us, please contact us. We will take reasonable steps to investigate and delete the information where appropriate.

17. Third-Party Websites and Services

Our website may contain links to:

• PayPal

• Shopify

• Social media platforms

• Shipping carriers

• Other third-party websites or services

Third-party services operate under their own privacy policies and terms.

ROQIFY is not responsible for the independent privacy, security, or content practices of third-party websites. We recommend reviewing their privacy policies before providing personal information.

18. Shopify Privacy Information

Our online store is hosted by Shopify.

Information submitted through our website may be processed by Shopify and its service providers to provide:

• Website hosting

• Shopping-cart functions

• Checkout

• Customer accounts

• Order management

• Analytics

• Security

• Fraud prevention

• Personalization

• Other e-commerce services

Shopify may act as a service provider or processor on our behalf and, for certain Shopify consumer services, may process information under its own privacy terms.

You can review Shopify’s Consumer Privacy Policy at:

https://www.shopify.com/legal/privacy/customers

You can access Shopify’s privacy controls at:

https://privacy.shopify.com/

19. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in:

• Our business

• Website functions

• Products and services

• Service providers

• Privacy settings

• Data-processing practices

• Legal or regulatory requirements

When this policy is updated, we will revise the “Last Updated” date at the top of the page.

Material changes may be communicated through the website, email, or another appropriate method where required by law.

20. Contact Information

For questions about this Privacy Policy, our privacy practices, or to exercise your privacy rights, please contact us:

Company: Jiangsu Yumu Electromechanical Co., Ltd.

Brand: ROQIFY

Email: kitty@roqify.store

Phone: +86 15151126633

Business Hours: Monday–Saturday, 9:00 AM–6:00 PM (GMT+8)

Business Address: Building 1, South Side of Hangzhou Road, West Side of Sidike Avenue, Sihong Economic Development Zone, Sihong County, Suqian City, Jiangsu Province 223900, China

For applicable data-protection laws, Jiangsu Yumu Electromechanical Co., Ltd. is the data controller responsible for personal information collected through this website.